About
Before
After
About
Jason Kirby, Founder & Coach
My name is Jason Kirby, and for most of my life I struggled with my weight, my confidence, and the quiet shame and embarrassment that came with avoiding photos, memories, and moments I should have been proud of.
On December 15th, 2024, I hit a breaking point. No dramatic movie moment — just a simple realization:
I was done living a life that didn’t feel like it was mine.
I set a goal to lose 125 pounds in one year, 350 pounds to 225 pounds. Through discipline, structure, and a relentless commitment to change, I accomplished it a full month early in November of 2025.
That journey wasn’t just physical. I rebuilt my habits, my mindset, my relationship with food, my sleep, my stress, and ultimately my belief in myself.
Along the way I became certified in nutrition, sleep, stress, and recovery coaching so I could help others navigate the same challenges I face. With over 20 years of experience in public speaking, mentoring, and coaching, I bring a blend of real-world struggle, empathy, and no-nonsense guidance to every client I work with.
I didn’t build this business to impress anyone.
I built it because I am literally Living Proof that change is possible — at any age, at any stage, and no matter how far gone you think you are.
PN1-SSRC Certified
20+ yrs Public Speaking
130+ lbs Transformation in 1 year
Why Choose Us
What Makes Living Proof Different
Most coaching programs throw information at you, promise quick fixes, or expect you to fit into a rigid system. At Living Proof Deep Health, everything is built around real life — your routine, your stressors, your history, and your goals. I coach through experience, not theory. I’ve lived the doubt, the frustration, the restarts, and the slow rebuild. I know what it takes to change when you’re overwhelmed, tired, or unsure where to begin. That firsthand understanding shapes every part of my approach.
Most coaching programs preach perfection.
Most coaches have never lived the struggle.
Most systems don’t consider your actual life.
NOT HERE.
Because I’ve lived it.
I’ve felt the isolation, the doubt, the shame, the frustration, the starting over. I know what it’s like to feel stuck. And I know exactly how to get unstuck.
Because this isn’t just nutrition coaching.
It’s deep health coaching — covering:
• Nutrition
• Sleep
• Stress
• Recovery
• Habits
• Mindset
• Real-life integration
Everything connects. We address the whole picture.
Because nothing here is one-size-fits-all.
Your life, your needs, your challenges — your program.
Because you don’t just get information — you get support.
Clear guidance. Direct feedback. No shame. No perfectionism. No gimmicks.
You won’t get judged here. You won’t get unrealistic expectations. You’ll get structure that works, clear guidance, and a coach who actually listens. Deep health goes beyond macros and meal plans.
Because I understand the difference between what looks good on paper and what actually works.
I built my own transformation while working full-time, alone, with no shortcuts.
If I can make it work in the real world, I can show you how to do the same.